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Old Town Roasting
Old Town Roasting is an award winning coffee roaster that sells top quality beans to online subscribers and retails in Orange County and throughout North America. Old Town has quarterly pop ups that achieve brand awareness and attracts new customers. As the head Art Director and Producer for this project, I was responsible for concept, layout, social media campaign and running the event for their Spring Pop Up.
![](https://static.wixstatic.com/media/c704f6_5a9484deb26c41b4927c2601cbc425d4~mv2_d_2285_1297_s_2.png/v1/crop/x_0,y_0,w_2285,h_570/fill/w_811,h_202,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/c704f6_5a9484deb26c41b4927c2601cbc425d4~mv2_d_2285_1297_s_2.png)
Spring Coffee Pop Up event campaign
![](https://static.wixstatic.com/media/c704f6_833cc168b913486fb9c302b41b8c6a4e~mv2_d_2048_1324_s_2.jpg/v1/fill/w_750,h_439,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/c704f6_833cc168b913486fb9c302b41b8c6a4e~mv2_d_2048_1324_s_2.jpg)
![](https://static.wixstatic.com/media/c704f6_086d7f66038b46f387d589bd12e7690c~mv2_d_1496_2100_s_2.jpg/v1/fill/w_106,h_149,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_086d7f66038b46f387d589bd12e7690c~mv2_d_1496_2100_s_2.jpg)
Tasting Mats & Coffee Notes
![](https://static.wixstatic.com/media/c704f6_37515345df0049079fe017bc4b2f4992~mv2_d_3300_2550_s_4_2.png/v1/fill/w_87,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_37515345df0049079fe017bc4b2f4992~mv2_d_3300_2550_s_4_2.png)
![](https://static.wixstatic.com/media/c704f6_3df434e0aef64356a15427b283c74e22~mv2_d_2048_1297_s_2.jpg/v1/fill/w_143,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_3df434e0aef64356a15427b283c74e22~mv2_d_2048_1297_s_2.jpg)
Menu
![](https://static.wixstatic.com/media/c704f6_bb2ef3ef0ada4425aabdcebef162b9fa~mv2.png/v1/fill/w_59,h_79,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_bb2ef3ef0ada4425aabdcebef162b9fa~mv2.png)
Social Media Campaign
![](https://static.wixstatic.com/media/c704f6_aa51c79fa354444d8425ed209771b1c8~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_aa51c79fa354444d8425ed209771b1c8~mv2.png)
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![](https://static.wixstatic.com/media/c704f6_a52a81af200e4e7ea05215387863d7ed~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_a52a81af200e4e7ea05215387863d7ed~mv2.png)
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![](https://static.wixstatic.com/media/c704f6_cf8d673e08de429b9511fdb13e049874~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_cf8d673e08de429b9511fdb13e049874~mv2.png)
![](https://static.wixstatic.com/media/c704f6_63c2b9c8c31d4442a7180fe897895f83~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_63c2b9c8c31d4442a7180fe897895f83~mv2.png)
![](https://static.wixstatic.com/media/c704f6_3d78e1263f194da3a4668dd2ce07c2a8~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_3d78e1263f194da3a4668dd2ce07c2a8~mv2.png)
![](https://static.wixstatic.com/media/c704f6_9df5ae13b97d4860a0c2bb82cc582783~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_9df5ae13b97d4860a0c2bb82cc582783~mv2.png)
![](https://static.wixstatic.com/media/c704f6_63f8e64c18774a13a8620cef4f35f43b~mv2.png/v1/fill/w_86,h_86,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_63f8e64c18774a13a8620cef4f35f43b~mv2.png)
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Event Photos
Photography by Gregg Lawson
![](https://static.wixstatic.com/media/c704f6_c835f31076634646826c8fe4d4a21718~mv2.jpg/v1/crop/x_202,y_0,w_1842,h_1172/fill/w_101,h_64,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_c835f31076634646826c8fe4d4a21718~mv2.jpg)
![](https://static.wixstatic.com/media/c704f6_7a3a2af9259e4d16969611f00e8fa7ab~mv2_d_2048_1365_s_2.jpg/v1/fill/w_96,h_64,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c704f6_7a3a2af9259e4d16969611f00e8fa7ab~mv2_d_2048_1365_s_2.jpg)
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