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Carnival Corporation & PLC
Carnival Corporation aspires to deliver unmatched joyful vacations for their guests, always exceeding their expectations and in doing so driving outstanding shareholder value. As Lead Art Director I was responsible for executing and conceptualizing global campaigns for the nine cruise lines Carnival Corporation represented. Transcreation was also applied for the different regions such as Europe and Asia.
GLOBAL AD CAMPAIGNS
EMPLOYEE HOLIDAY E-CARD
Frame 1 - Music starts with ship snowflakes falling
Frame 3 - Caption changes
Frame 5 - Masked caption zooms in to reveal images
Frame 2 - As snowflakes fall, intro caption appears
Frame 4 - Caption gets masked to unveil company photos
Frame 6 - Company image animation begins
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