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Motorola

April Fools Day Moto X promotion email campaign

Conceptualized and designed promotional campaign for email and registration page to generate more subscribers and sales. Email linked users to registration page and selfiestick gag which was also promoted by Demi Lovato on social media.

 

Motoselfiestick.com Traffic Report

- Total visits reached over 156,000 as of 3PM CST on 4/2/15 (66K over the benchmark that was set for the campaign).

- Email drove the majority of the traffic and accounted for 54% of total visits

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Registration Page

Consumers are able to sign up for mailing list and future updates

Instagram

Email linked to PDP and Social Media to showcase April Fools video pretending to sell a selfie-stick.

Twitter

Email linked to PDP and Social Media to showcase April Fools video and Demi Lavato was also in on the joke. ;)

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