Motorola
AFX Consumer Trigger Email strategy and design
Developed and designed a series of trigger emails such as order processes, status, reminders and cancelations that would go to the consumer after checkout from Moto.com order page.
Client wanted a way to communicate to customers after check out to show order processing from MotoMakerTM.
Client Feedback
‘Just wanted to let you know that I took the opportunity this morning to order Verizon Moto Maker units for my two daughters. The ordering process went very smoothly, and I was especially impressed by the clarity and appearance of both the acknowledgement of order (“You Designed It”), and the status update notification (“We’re Assembling It”). As a consumer, I thought this was great communication (even the tie in to the “hands free”). As far as I’m concerned, those notifications are best- in-class. Great job!’
- Head of Legal at Motorola
Step 1
Consumer first orders products from site
The orders trigger a series of email campaigns of the design order process
Step 2
Consumers get a series of 4 trigger emails
The trigger emails also contain shipping and order errors
