Desiree Guerra
CREATIVE DIRECTOR

Nuit Blanche New Years Eve Affair

Held in a secret location in coastal Orange County, Nuit Blanche is an elevated, immersive NYE experience. Blending the spirit of 1920’s Parisian cabaret with the thrill of the American speakeasy, this exclusive soirée invites adventurous spirits to bid adieu to 2021 in luxurious style. I was responsible for creative directing the events look and feel along with collaborating with the copywriter to create enticing messaging and strategized the marketing tactics (traditional and non-traditional). I co-directed the video shoot while working with the talent, film crew, scriptwriter and the design team. Also, directed and created the marketing campaign that included digital ads, website and email touch-points.