"Mawma" Baby Line by Your Babiie
Your Babiie is a new fashion forward baby gear brand. The brand collaborates with leading Celebrity Moms to create stylish and distinctive ranges. Each collaboration brings its own personality and look to its high quality, ASTM certified range of products. Nicole "Snookie" Polizzi’s collaboration with Your Babiie wanted to touch on her stylish and dynamic range for the baby gear. The brand was in need of a look that matched her style of being bold, fashionable and practical. As the Lead Creative on this project, I was responsible for collaborating, designing and art directing all of the baby gear sku's to match Nicole's vision and bring it to life. This included rendering multiple options of textures, patterns and styles down to the fabric, handles and side bars. I also was responsible for creating her brand "Mawma" in desinging a fresh logo that also matched Nicole's vibe and personality.
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