Desiree Guerra
CREATIVE DIRECTOR

TRAFFIK Advertising

TRAFFIK is a full-service advertising agency in the heart of Southern California, dedicated to creating solutions that drive demand and establish deeply meaningful connections between brands and their audiences. As the Lead Art Director on this project, I was responsible for refreshing the company's brand, look and feel. I designed and created the brand guide to capture the company's unique features and give it an editorial face lift. These brand elements would then be implemented on all company wide collateral, account forms, onboarding kits, digital pieces, etc. 

 

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