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IGXO Cosmetics Brand Refresh
IGXO Cosmetics is a makeup brand that is officially certified by PETA’s Beauty Without Bunnies Program and believes in only using the highest quality products with formulas produced and manufactured in the USA. Paraben-Free, Cruelty Free & Vegan. The brand was in need of a complete overhaul refresh. As the Lead Creative on this project, I was responsible for giving the brand a facelift and creating an update to the creative guidelines that enhances the overall look and feel. I also executed the website refresh and mood boards as a guide for future photoshoots.
This project was tasked and created under © Twila True Collaborations. No challenge to ownership is inferred.
![Artboard 1.png](https://static.wixstatic.com/media/c704f6_c39acab3035849ec8bfd3227072e4219~mv2.png/v1/fill/w_909,h_511,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Artboard%201.png)
![Artboard 1 copy 3.png](https://static.wixstatic.com/media/c704f6_cbe9b97f60944fe2b3deb8459a42ef50~mv2.png/v1/fill/w_909,h_511,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Artboard%201%20copy%203.png)
![IGXO-Brand-Deck-r3-d.png](https://static.wixstatic.com/media/c704f6_9caff2c3e69f49b9a4639248fb421425~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3-d.png)
![IGXO-Brand-Deck-r3-c.png](https://static.wixstatic.com/media/c704f6_4163bc314ef64b00839c3ed54de786f2~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3-c.png)
![IGXO-Brand-Deck-r3-e.png](https://static.wixstatic.com/media/c704f6_34420f8caf7245b99306582bd353eec0~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3-e.png)
![Artboard 1 copy 5.png](https://static.wixstatic.com/media/c704f6_5299e1c2d3e04b8a9908e7bc178cc3ae~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy%205.png)
![IGXO-Brand-Deck-r3-f.png](https://static.wixstatic.com/media/c704f6_6b6235acc7b14fd4ae3a6806d272cb39~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3-f.png)
![Artboard 1 copy 6.png](https://static.wixstatic.com/media/c704f6_0538a5942d654894989835dafcb6e972~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy%206.png)
![IGXO-Brand-Deck-r3.png](https://static.wixstatic.com/media/c704f6_80a9643587554048b95eb6970e708237~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3.png)
![IGXO-Brand-Deck-r3-g.png](https://static.wixstatic.com/media/c704f6_9687f346711445a585f5259666c59411~mv2.png/v1/fill/w_110,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IGXO-Brand-Deck-r3-g.png)
![Artboard 1 copy 10.png](https://static.wixstatic.com/media/c704f6_2baf119e5fd84ab5ad0085287aad7157~mv2.png/v1/fill/w_45,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy%2010.png)
![Artboard 1 copy 7.png](https://static.wixstatic.com/media/c704f6_1171902be89d4003a4091f07fb9f3cc0~mv2.png/v1/fill/w_45,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy%207.png)
![Artboard 1 copy 9.png](https://static.wixstatic.com/media/c704f6_bf5d025933d442b2b2ce77df5806bbf1~mv2.png/v1/fill/w_45,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy%209.png)
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